end scene of reality tv programme/edpisode with ‘next time’ footage. look at different realtiy tv shows to get inspiration .

cast:

base:

- produce a trailer for an episode/up comming tv reality show

- a clip/episode of the reality show

- opening scene of show

Laura Mulvey- feminism and post feminism

• British feminist film theorist
• men controlled the action and were responsible for moving the narrative along
• women were represented as passive objects of the male gaze
• pleasure in viewing comes from voyeurism , narcissism , fetishism, scopophilia and female objectification.

Media presentation

• Audience Responses
• How it connects to the audience – mode of address
• Aspiration –  how the audience can related to whatever the text is
• Who its aimed at – target audience , audience segmentation

Hyperdermic Needle Theory

• public cannot escape from the medias influence.
• They way the media releases their message to the public.
• media injects it messages straight to audience , making the audience immediately affected.
• brainwashing , really old theory 1920′s , Propaganda , how media is presented.
• opinions presented as facts.
• the viewer is passive to these opinions.
• Gov – realised importance – took it on to manipulate and control public through hearts and minds.(hegemony)

Uses and Gratification

• the choices which audiences make are motivated by the desire to satisfy or gratify a range of needs.
• the uses and gratifications approach is concerned to identify how people use the media to gratify their needs.

Lady Gaga has launched the music video for “Telephone”, featuring Beyonce. In this 9 minute film Lady Gaga is released from County Jail Prison for Bitches by Beyonce to head off on a fresh crime spree in the Pussy Wagon from Quentin Tarantino’s Kill Bill. They call into a roadside restaurant to deal with Beyonce’sex boyfriend (Tyrese Gibson) and fellow diners before heading off for what promises to be a Thelma and Louise style car chase. Product placements include a Virgin Mobile,PlentyofFish.com, Polaroid, Wonder Classic Bread, Kraft Miracle Whip and a Honey Bun.

Meaning of Ofcom : The regulator established to govern UK broadcasting as well as other areas of the media and telephony industry.

Press Complaints Commission :The PCC is an independent self-regulatory body which deals with complaints about the editorial content of newspapers and magazines (and their websites).

Board of Film Classification : The Soho-based organisation that gives cerficates to films in the UK based on how suitable they are for particular audiences.

Beyonce as a music artist has released many albums but more recently her albums and posters have formed a Digipack. The font stating her name is often decorated in a detailed way creating a feminine effect linking to the female target audience. the backgrounds of these products tend to differ consistently yet the main focus is Beyonce herself. In the albums , it is dear that they interlink with the posters with again soenic background and the mise en scene is similar involving the lighting , camera shots , make up and clothing. There tends to be medium close ups creating a sense of emotions which will be heard through her lyrics in her music.

All the things which makes the news worthy :

• if it can relate to the reader
• Outcome
• if the information is relevant
• the content
• Appeal to the target audience

• continuity – events that are likely to have a continuing impact on readers , such as  2 week sports event , or the war.
• REFERENCE TO ELITE PEOPLE – Stories concerned with the rich, powerful, famous and infamous get more coverage. Any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. The same goes for people.
• Threshold – an event has to reach a certain threshold before it becomes news- a small tremor might not be news whereas a sizable earthquake reaches the threshold to be reported. A house burglary might not be crime news but a violent murder will be. The intensity of an event/issue is important, too. The more violent a demonstration or murder, the more newsworthy it becomes.

Beyoncé and Jay-Z Are Married

After years of speculation, singer Beyonce Knowles wed her longtime boyfriend, rapper Jay-Z, on Friday, a friend of the couple’s tells PEOPLE.

Though there is no official confirmation, the friend says, “It happened earlier this evening. Jay wanted it to be a really private affair – close friends and family.”

There was no official announcement at press time, but after six years of will-they-or-won’t-they speculation, celebrity power couple Beyoncé Knowles and Jay-Z finally tied the knot in a private wedding ceremony at Jay-Z’s New York apartment.

Beyonce is officially Mrs. Sean Carter after her and longtime beauJay-Z tied the knot in New York City yesterday. It was a private and intimate affair, only 30 of Beyonce and Jay-Z’s closest friends and family were in attendance for the big day.